77. "Accelerating Advances in Management by Improving the State of the Science"
The management research community is thriving all over the world.
This research community is fecund in its productivity and prolific in its own
expansion as measured by employment in universities and research institutes
and the demand for its graduates. There are now so many journals that groups
such as ANBAR Electronic Intelligence monitors and rates what it has classified
as the top 400 journals. The outpouring of books and journals is prodigious.
There are so many conferences, symposia, seminars, and workshops that a peripatetic
scholar could travel year around just attending them. There is no evidence of
this growth slacking off.
The problem, today, is not the lack of published information. Rather, it is the value of it. Any manager seeking to find solutions to his or her problems must find a way to take a drink from fire hoses of information. How does one locate the best theory or the best methods for applying the theory amid these vast, often inconsistent, and rapidly flowing outputs? The short answer is one can't. There is too much which is too limited in scope scattered in so many places that even academics cannot keep current except in a limited range of subject areas. The busy manager rarely studies the research literature in order to enhance his expertise or solve a current problem.
One of the hundreds of journals publishing papers in management
research, the prestigious Academy of Management Review, has found it necessary
to develop a Reviewer Expertise Form, which in 1997 listed 60 theoretical perspective
and topic areas. This form did not break out the topic areas for management
history, managerial consulting, international management, health care administration,
technology and innovation management, and others. If these were fleshed out,
the number of pairs would probably exceed 20,000. So, how is the active manager
supposed to find sustenance from all of these fire hoses often pointed in different
directions? Instead, she must rely on common sense, trade books, the occasional
seminar and training session, and informal contacts. Chances are, her reading
is limited to trade publications and perhaps, the Harvard Business Review. The
manager may also listen to tapes which summarize trade books while driving to
an appointment, watching PBS, and scanning the Internet. It is doubtful that
she studies the Academy of Management Review, Organization Science, and the
Journal of Computational and Mathematical Organization Theory for insights and
ideas.
So, what is the purpose of all of this research activity if
it fails to develop a useable and coherent body of knowledge? After all, the
purpose of theory is to explain phenomena and the purpose of explanation is
to allow one to make improvements. It is debatable that the management research
community actually even reaches most managers. So, who applies the hard-won
knowledge being produced all over the world? To what extent is management research
actually advancing the practice of management? The purpose of this paper is
to suggest how we might accelerate advances in management by improving the state
of our science.
There is an active management research community. But how effective
is it in advancing the art and science of management? The proliferation of partial
models, theories, and empirical research reminds one of a wild rainforest with
an immense diversity of flora and fauna. To provide guidance to a denizen of
this chaotic, complex profusion of life, and to assist a weary visitor in finding
sustenance within it, this intellectual rainforest could benefit from some active
pruning, weeding, and cultivation in order to increase its yield of useful knowledge.
The thesis of this paper is simple: by improving the state
of the science of the management research community, we can improve its ability
to impact advances in management. To this end, we begin by taking a fresh look
at the state of science of the management research community.